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Dunkin’ Donuts History

Dunkin’ Donuts is one of the most recognizable coffee shop chains in the world. They are the second-largest in the US, and their iconic donuts and coffee have been a staple of American culture since the 1950s. But how did this famous chain get its start?

Dunkin’ Donuts was founded in Quincy, Massachusetts, in 1950 by William Rosenberg. Rosenberg had previously worked as a caterer and saw an opportunity to provide quality donuts and coffee to the people of Quincy. He invested $5,000 of his own money and opened the first Dunkin’ Donuts store. The store proved to be a success, and Rosenberg soon opened more stores across New England.

In 1955, Rosenberg opened the first Dunkin’ Donuts franchise, allowing other entrepreneurs to open their own stores and sell the same donuts and coffee. This helped to expand the brand’s reach and in 1963, Dunkin’ Donuts opened its first international store in Tokyo. By this point, the chain had over 200 stores in the US.

In the late 1960s, Dunkin’ Donuts began to expand its menu to include breakfast sandwiches and other items. This helped to further increase sales and by the 1970s, the chain had over 1,000 stores in the US.

In the 1980s, Dunkin’ Donuts began to focus on advertising and marketing. This helped to boost the brand’s popularity even further and the chain opened its first store in California in 1987. By the end of the decade, Dunkin’ Donuts had over 4,000 stores in the US and was the largest coffee and donut chain in the world.

In the 1990s, Dunkin’ Donuts continued to expand its menu and opened over 10,000 stores across the US and internationally. They also began offering coffee-flavored donuts, which proved to be a hit with customers.

Today, Dunkin’ Donuts has over 12,000 stores in the US and internationally. They are still known for their iconic donuts and coffee and remain one of the most popular coffee shop chains in the world.

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