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About Rita’s Italian Ice

Rita’s Italian Ice is a popular American restaurant chain that was founded in 1984 by Bob Tumolo, a former Philadelphia firefighter. The first store was opened in Bensalem, Pennsylvania, and was named after Tumolo’s mother, Rita. The brand quickly gained popularity due to its unique offering of Italian ice, a dessert that was relatively unknown in the United States at the time. Today, Rita’s has grown to over 600 locations worldwide, making it one of the largest Italian ice franchises in the country.

Rita’s Italian Ice is best known for its signature product, Italian ice, which is a smooth and delicious frozen dessert made with real fruit. The menu also includes other frozen treats like custard, sundaes, milkshakes, and a unique blend of Italian ice and custard known as a “Gelati”. Rita’s has been recognized for its commitment to quality and flavor, winning numerous awards for its products. The brand’s social relevance is evident in its large and loyal customer base, who eagerly anticipate the annual “First Day of Spring” event where Rita’s gives away free Italian ice to all customers. This event has become a beloved tradition and a testament to Rita’s enduring popularity and impact on the American food scene.