Whataburger is a beloved regional fast food chain in the South and Southwest United States. The Texas-based restaurant chain is known for its signature burger, the Whataburger, and its commitment to quality, fresh ingredients. Founded in 1950 by Harmon Dobson, Whataburger has since become a dominant force in the fast food industry.
Whataburger was founded on August 8, 1950 in Corpus Christi, Texas by Harmon Dobson. Dobson originally wanted to name the restaurant “What-A-Burger” but was unable to gain the rights to the name. He settled on Whataburger instead. The original Whataburger was a drive-in restaurant that served hamburgers, hot dogs, and popcorn. Dobson was committed to serving fresh, quality food, and the restaurant quickly became popular.
The success of Whataburger led to rapid expansion. By 1959, the chain had grown to 24 locations in Texas, Louisiana, and New Mexico. The company was well-known for its commitment to quality and customer service. Dobson was known for saying, “We’ll serve a burger so big that it takes two hands to hold it, and so good that you’ll want to shout, ‘What-A-Burger!’”
Dobson continued to expand the chain until his death in 1967. His sons, Tom and Harmon Jr., took over the company and continued to grow it. In 1972, Whataburger opened its first location outside of Texas in Pensacola, Florida. By the 1980s, Whataburger had expanded to over 200 locations in eight states in the South and Southwest.
Whataburger has continued to expand in the years since then. The chain now has over 800 locations across the United States. The company has also expanded its menu to include breakfast items, salads, and other items in addition to its signature hamburgers.
Whataburger is beloved by customers for its commitment to quality and customer service. The company’s slogan is “We’re all family here at Whataburger,” and this sentiment is reflected in the customer service that customers receive at its locations. Whataburger is a Texas icon and has become a beloved regional fast food chain.