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Hardee’s History

Hardee’s is a fast food restaurant chain that has been around since the 1960s. Founded by Wilbur Hardee, the chain began as a single restaurant in North Carolina in 1960. Over the years, the chain has grown to become one of the largest burger chains in the United States with over 3,000 locations nationwide.

Hardee’s was originally created to provide a more upscale dining experience than other fast food restaurants of the time. The chain featured larger burgers, made-to-order options, and a more sophisticated atmosphere than its competitors. Although the chain quickly gained popularity, it was not until the 1990s that Hardee’s began to expand nationally.

In 1994, Hardee’s was acquired by CKE Restaurants, Inc., the parent company of Carl’s Jr. With the new ownership, Hardee’s experienced a major expansion, with the number of locations growing from 1,800 to over 3,000 in just two years. The chain also began to focus on providing a more convenient experience for its customers, introducing drive-throughs, delivery services, and online ordering.

In the 2000s, Hardee’s started to focus on its signature product, the Thickburger. The Thickburger was a larger, more filling burger than those offered by other fast food chains. In addition, Hardee’s launched the “Made from Scratch” campaign, which highlighted the restaurant’s commitment to using fresh ingredients to make all of its menu items.

Hardee’s continues to be a popular fast food option, offering a wide range of menu items, from breakfast to burgers to desserts. The chain also continues to expand, with new locations opening in various locations across the United States. Hardee’s has become an iconic part of the American fast food landscape and will likely continue to be a favorite for many years to come.

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