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Long John Silver’s History
Long John Silver’s is a fast-food seafood restaurant chain founded in 1969 in Lexington, Kentucky. The restaurant chain has grown to over 1,200 locations in the United States, and is now the world’s second largest quick-service seafood chain.
Long John Silver’s was founded by Jerrico, Inc., a restaurant company which also founded the restaurant chains Kentucky Fried Chicken, A&W Restaurants, and Harland Sanders Café. The first Long John Silver’s store was opened in 1969 in Lexington, Kentucky. The restaurant had a pirate-themed décor, with a logo featuring a pirate of the same name.
The restaurant chain was named after the fictional pirate character Long John Silver, created by author Robert Louis Stevenson in his novel Treasure Island. The restaurant was initially a seafood-only restaurant, serving fried fish, shrimp, and oysters. Later, Long John Silver’s expanded its menu to include other items, such as chicken, salads, and sandwiches.
In 1978, Long John Silver’s was purchased byYum! Brands, Inc., the parent company of KFC, Taco Bell, and Pizza Hut. This purchase marked the beginning of the chain’s expansion, and over the next decade, Long John Silver’s opened hundreds of new locations across the United States.
In 2002, Long John Silver’s was acquired by the private equity firm LJS Partners LLC. Under the new ownership, the chain underwent a rebranding, introducing several new menu items and changing its logo to a more modern design. In 2006, Long John Silver’s launched its first national advertising campaign, focusing on its seafood offerings.
Today, Long John Silver’s has over 1,200 locations in the United States. The restaurant chain continues to focus on its seafood offerings, serving up a variety of fried fish, shrimp, and oysters. Long John Silver’s also offers a range of other menu items, such as chicken, salads, and sandwiches.
Long John Silver’s has come a long way since its humble beginnings in Lexington, Kentucky. The restaurant chain has grown to become the world’s second largest quick-service seafood chain, and continues to provide customers with delicious seafood dishes.
Long John Silver’s Info
Year Founded: 1969
Website: www.ljsilvers.com
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