Jersey Mike’s Deals
Jersey Mike’s History
Jersey Mike’s Subs, with its rich history stretching back over six decades, stands as a testament to the enduring appeal of quality subs and unwavering commitment to community support. This blog post delves into the journey of Jersey Mike’s from a small neighborhood sandwich shop to becoming a major player in the fast-casual dining sector, celebrated for its fresh, made-to-order sandwiches and distinctive East Coast flair.
1956: The Birth of a Sub Shop
Jersey Mike’s Subs began its journey in 1956 in the seaside town of Point Pleasant, New Jersey. Originally named “Mike’s Subs,” the store quickly became a local favorite, known for its fresh, made-to-order submarine sandwiches. The shop’s proximity to the Jersey Shore made it a popular spot for both locals and vacationers, setting the stage for the brand’s iconic association with the East Coast’s relaxed, beach-centric lifestyle.
1975: Peter Cancro Takes the Helm
The pivotal moment in Jersey Mike’s history came in 1975 when Peter Cancro, a 17-year-old high school senior who had worked at Mike’s Subs since he was 14, purchased the business. With a keen entrepreneurial spirit and a loan secured with the help of his football coach, Cancro embarked on a mission to expand the single store into a broader enterprise. His dedication to preserving the original shop’s quality and community-focused ethos would become the cornerstone of the brand’s expansion.
1987: The Franchising Model
Recognizing the potential for growth beyond the confines of Point Pleasant, Cancro began franchising the Jersey Mike’s concept in 1987. This strategic shift marked the transformation of Jersey Mike’s from a local staple into a national chain. The franchise model was built on Cancro’s commitment to quality ingredients, like premium meats and cheeses sliced to order and bread baked in-house, as well as the brand’s culture of giving back to the communities it serves.
Menu Innovation and Brand Identity
As Jersey Mike’s expanded, so too did its menu, while still holding true to its roots. The chain became famous for its “Mike’s Way” topping combination – onions, lettuce, tomatoes, vinegar, oil, and spices – which added a distinctive flavor profile to its subs. The menu also grew to include a variety of hot and cold subs, wraps, and salads, catering to a wide range of tastes and dietary preferences.
A Culture of Giving
A defining aspect of Jersey Mike’s brand identity is its commitment to community involvement. The company’s annual “Month of Giving” campaign, culminating in a “Day of Giving” where 100% of sales are donated to local charities, exemplifies its dedication to making a difference. This philanthropic spirit has been an integral part of Jersey Mike’s since its early days and remains a key driver of its corporate ethos.
Navigating Challenges and Embracing Technology
In the face of the fast-casual dining sector’s highly competitive environment, Jersey Mike’s has continued to innovate and adapt. The brand has embraced technology through the introduction of a mobile app, online ordering, and third-party delivery partnerships, ensuring it meets the evolving needs of its customers. These efforts, combined with a focus on high-quality ingredients and a unique dining experience, have helped Jersey Mike’s maintain its position as a leader in the industry.
Today, Jersey Mike’s Subs has grown to over 2,000 locations across the United States, with plans for continued expansion both domestically and internationally. Despite its size, the company remains true to Peter Cancro’s original vision of providing high-quality, fresh sandwiches in a community-focused environment. Jersey Mike’s story is a compelling example of how a small business can evolve into a national chain without losing sight of its roots, serving as an inspiration to entrepreneurs and business leaders alike.