Taco Bell’s New Cravings Value Menu & Veggie Box Unveiled for 2024

Taco Bell is ushering in a new era of value with its revamped Cravings Value Menu, introducing a variety of new items alongside fan-favorites, all priced at $3 or less. This update, which began on January 11, 2024, emphasizes Taco Bell’s commitment to offering satisfying, meal-sized items that cater to both traditional and vegetarian customers at an affordable price point​​​​​​​​.

Highlights of the New Cravings Value Menu:

  • New Additions: Taco Bell has introduced six new items to the Cravings Value Menu, including the Double Stacked Taco, Stacker, Cheesy Double Beef Burrito, 3-Cheese Chicken Flatbread Melt, Chicken Enchilada Burrito, and Loaded Beef Nachos. These items range from $1.99 to $2.99 and feature a mix of cheesy, beefy, and chicken options that are designed to cater to a wide array of tastes​​​​.
  • Vegetarian Options: Recognizing the growing demand for vegetarian-friendly choices, Taco Bell has maintained four vegetarian staples: the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean & Rice Burrito, and Cheesy Fiesta Potatoes, with prices from $1.19 to $2.49. These options ensure that vegetarian customers also have a variety of flavors and textures to choose from​​.
  • Veggie Build-Your-Own-Cravings-Box: In addition to the Cravings Value Menu, Taco Bell has introduced a new Veggie Build-Your-Own-Cravings-Box for $5.99. This customizable box allows customers to select one specialty item, one classic item, one side, and one drink, all from a vegetarian selection. This box is a testament to Taco Bell’s effort to provide value and variety to its vegetarian and flexitarian customers​​​​.

This update to the Cravings Value Menu not only provides more options for customers looking for budget-friendly meals but also aligns with Taco Bell’s strategy to offer greater value through quality and abundance. As stated by Taylor Montgomery, Chief Marketing Officer, Taco Bell aims to take its value proposition to the next level, catering to the diverse needs of its consumers with new menu items and digital offerings​​.

The Cravings Value Menu and the Veggie Build-Your-Own-Cravings-Box are available in stores, through the drive-thru, and via the Taco Bell app, with the latter requiring an order through the website or app. This initiative is part of Taco Bell’s broader strategy to expand its value offerings and enhance its digital ordering capabilities, ensuring that fans can enjoy their Taco Bell favorites at undeniable price points​​​​.

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